Selvstændige i Danmark henter hjælp udefra

Danmark er formentlig et af de bedste lande at starte og drive virksomhed i. Udfordringerne ved opstart er nærmest ikke nævneværdige i forhold til i udlandet, stor startkapital er ikke en nødvendighed og med den teknologiske udvikling og fremgang, bliver det blot nemmere og nemmere for ildsjæle at starte op inden for netop dét felt, hvor de er eksperter.

Især servicevirksomheder har haft stor fremgang i hen over de senere år. Det er som sagt blevet nemmere at komme i gang, og flere og flere danskere tør tage springet ud i livet som iværksætter og selvstændig.

Mange roller som selvstændig

Som nystartet iværksætter er det vigtigt, at man kan have mange hatte på, på samme tid. I modsætning til at være lønmodtager, skal man være i stand til at træffe beslutninger og handle indenfor alle afdelinger: regnskab, produktudvikling, salg, markedsføring, administration osv.

I takt med, at flere og flere dansker kaster sig ud som iværksættere, stiger efterspørgslen også på en lang række serviceydelser. Hjælp til markedsføring og regnskabshjælp er blot nogle af de serviceydelser, som mange nye iværksætter finder udfordrende at varetage selv.

Hjælpen hentes udefra

Som det også er med alt andet, jo flere udbydere der er, jo sværere er det at få en fod inden for markedet og tage en bid af kagen. Det betyder, at mange iværksætter må satse på at differentiere sig gennem et mere unikt og tiltalende produkt end konkurrenternes.

Mange forsøger at differentiere sig fra deres konkurrenter ved at holde et skarpt fokus på produkt- og konceptudviklingen. Men, man kan ikke være alle steder på en gang. Derfor er der mange selvstændige, der ’henter hjælp udefra’ og hyrer eksterne samarbejdspartnere ind.

Især er hjælp til effektiv og anderledes markedsføring meget efterspurgt af nystartede selvstændige ildsjæle. Her ses ofte et stort fokus på digital markedsføring og et markedsføringsbureau, men også eventmarkedsføring og et eventbureau.

Digital markedsføring er klart det mest udbredte go-to værktøj for nystartede virksomheder. Det er ikke svært at komme i gang, og resultaterne kan ofte ses hurtigt. Det er dog ikke den eneste form for markedsføring, vi ser meget i dag. Eventmarkedsføring er et noget anderledes tiltag, men bestemt ikke et dårligere tiltag. Eventmarkedsføring er nemlig den eneste form for markedsføring, som spiller på alle sanseindtryk og det siges derfor, at være den stærkeste form for markedsføring.

Martin Sølberg

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